At Full Moon Bar-B-Que, there’s something for everybody on the menu, Partner David Maluff says. “We have the best barbecue…pork, ribs, chicken and turkey,” he says. “We also sell the best U.S. farm-raised catfish sourced from Mississippi. [It’s] a very broad menu that people can enjoy.”
The Birmingham, Ala.-based restaurant’s roots go back to a barbecue stand that Pat James, a former football coach for the University of Alabama, opened in 1986. “It was a very small, 50-seat restaurant,” Maluff says, noting that he and his brother, Partner Joe Maluff, bought the company in 1997.
Today, Full Moon has 12 locations, including that original stand in Birmingham, which is as “a landmark,” David Maluff says. “It’s a go-to place because it has an eclectic type of atmosphere. It’s a cornerstone of our company and my brother holds court by meeting and greeting every customer that walks through the door.”
The Maluff brothers credit their success to their dedication to the business. “My brother and I have been in the restaurant industry our whole lives,” David Maluff says. “We have a great culture of passion for food and know how to make people feel comfortable in our restaurants.
“Our customers are our No. 1 priority,” he says. “No matter who is eating that plate of barbecue, that’s how you should serve food to everyone. If you have that same type of passion and integrity to do things right, it’ll resonate throughout the employees.”